Tiffany CondeMany travellers have confessed their disappointment when their plans to visit Japan were cancelled this year. Reader, is this something you can relate to? Maybe you were looking forward to experiencing the cherry blossom season. Maybe you’ve been saving up all year to watch the Tokyo Summer Olympics, only for the pandemic to postpone all major events in Japan. Whatever the reason, we can definitely relate to feeling like all our plans for the year have gone up in smoke.
At a time when travellers feel deprived of adventure, the Japan National Tourism Organisation (JNTO) has launched a new campaign to inspire everyone from their homes. “Hope lights the way” is the central theme of their latest video, which was released on its website and social media channels. The goal of this tourism video is to encourage travellers to keep dreaming about Japan from afar.
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“Beyond the clouds, there is always light”
Through this uplifting tourism video, JNTO features scenic highlights in Japan that travellers can look forward to visiting after the pandemic. And just like that, we can’t help but fall in love with this beautiful country all over again. Right now, we’re imagining walking through the bamboo groves in Kyoto. Admiring the peaceful temples in Tokyo. Skiing down the slopes of Hokkaido. Exploring the shores of Okinawa.
JNTO’s touching message assures us that these experiences aren’t going anywhere. Check out the tourism video from Japan below:
While travelling to Japan isn’t possible for many people right now, Japan’s latest tourism video reminds us to keep a bright outlook about the future. There is light at the end of the tunnel. When the world opens up to travel again, Japan will be waiting.
