Yu Hang NgAt first glance, Brunei shopping may appear modest, with its familiar retail hubs showcasing local stores selling typical wares. However, in 2025, the shopping scene has evolved remarkably. Revitalised urban districts now feature sleek, modern boutiques offering cutting-edge fashion and your trusty essentials, while traditional markets have been thoughtfully updated to blend cultural heritage with contemporary design.
So, whether you’re exploring the bustling precincts of Gadong, Kiulap, or Serusop, you’re sure to discover unique artisanal finds and an exciting array of products that cater to every taste!
Also read: Top Things to Do in Brunei: A 3D2N Guide
Serusop Shopping Area
While it may be the smallest mall in the list, Serusop has undergone a transformation from a quiet neighbourhood to a bustling commercial centre. When I was there in the afternoon, most of the parking lots were already occupied. My guide Zul brought me to Hua Ho Department Store, which has the largest supermarket in Brunei and two storeys of goods ranging from formal clothes to kitchen appliances.
One of my favourite finds at Serusop was Lof Bakery, a fantastic bakery by virtue of putting quality ahead of quantity. They sell a diverse range of mouth-watering pastries, such as the Nutella cake, Osaka sponge cake, Mochi bread, and the “Eggishi”, which features a slice of chicken ham rolled with omelette.
I was lured by the Charcoal bamboo bread. It was so good, I had the entire loaf for supper! There are a number of Lof Bakery outlets in Brunei and Sarawak, including Kiulap and Yayasan Complex.
Other highlights in the area include the Delima Jaya Complex, where one can find great bargains among the sea of merchandise. Nazmi Textile Mall, which is also famous for its high quality garments and textiles.
Kiulap Shopping Area
Like Serusop, the Kiulap (or Qlap) is another major multi-purpose development in Brunei. With two hotels, a few banks, and a number of shopping centres, including the Shakirin Complex, the Awang Hj. Ahad Complex, and the ‘one-stop’ Seri Qlap Mall, the area is transformed into a commercial hub.
The Seri Qlap Mall is a major development that includes supermarket, food courts, trendy cafes, chic boutiques, and one of the most popular cinemas in the capital. Newer than “The Mall”, it makes for a more than comparable alternative if you have time for only one shopping area in Brunei.
Gadong
Gadong is home to The Mall. Most Singaporean men who come to Brunei for their NS mistakenly think that it is the only shopping mall in Brunei. It is easy to see why though, as The Mall has over 150 shops to satisfy all voracious shoppers!
Another highlight in the area is Euroclassic at the Centrepoint Hotel. Here, you can find a diverse range of gifts and lifestyle merchandise from all over the world. Surprisingly, McDonald’s is also a big draw in Gadong. When I passed by at night it was full of customers, this is understandably so since it is the only outlet in Brunei. Prices are about the same as Singapore.
Others
The Brunei Arts and Handicraft Centre at the airport departure lounge is one of my best buys in Brunei. There were affordable, elegant, and unique products that make for an ideal souvenir to bring home! I would recommend visiting the main branch as well for a presumably wider range of products.
Above all, shopping in Brunei in 2025 is a dynamic blend of modern sophistication and traditional charm. Key precincts like Gadong, Kiulap, and Serusop offer an eclectic mix of sleek boutiques and revitalised traditional markets, ensuring there’s something to captivate every visitor.
Also read: A Guide to Visiting Brunei on A Budget
So, whether you’re hunting for cutting-edge fashion, indulging in delicious artisanal treats, or unearthing unique local treasures, Brunei’s evolving retail landscape offers a truly engaging and memorable experience.
All images are credited to Ng Yu Hang
