The World’s Biggest Harry Potter Store in New York Opens and It’s Magical

Harry Potter enthusiasts, there is a new place you need to add to your wizarding itinerary: The world’s biggest Harry Potter store in New York! It also houses the largest collection of Harry Potter and Fantastic Beasts merchandise under one roof. 

Nestled at 935 Broadway, Harry Potter New York recently opened its door to a throng of fans. The flagship store in the Big Apple spans 21,000 square feet across three floors. With 15 themed areas, you can immerse in a whole lot of magic in the Muggle world. Although, you would want to be wary not to draw the ire of The Ministry of Magic. 

Also read: Harry Potter: The Exhibition is Coming to A City Near You in 2022

A look inside Harry Potter New York

Aberto! Upon entering the facade, you can feast your eyes upon an interior that is reminiscent of the Harry Potter setting at every nook and cranny. The first being the majestic Fawkes the Phoenix peering down in all its glory from the ceiling. 

Further ahead, a statue of a Griffin hovering above the spiral staircase will greet you. Fun fact: The model showcased in Harry Potter New York is an original used in the movies. That marks the beginning of your magical journey!

Make a pit stop at the various Instagram-worthy spots, including the Ministry Phone Box and inside of Hagrid’s boots, to fill your feed with spellbinding pictures.

Indulge in immersive experiences

You can even kick things up a notch with immersive experiences throughout the world’s biggest Harry Potter store. At an interactive wand table, you can test out magical instruments and utter all the spells you have memorised by heart. Bear in mind that the wand chooses the wizard that it will work for. 

Also, you can download the official app to uncover fascinating insights about the Wizarding World and Harry Potter New York. Simply look for the Enchanted Keys scattered all over the sprawling area. 

Plus, there are plans to introduce virtual reality adventures to the store in time to come. These will include Wizards Take Flight, where you can replicate the action of flying on a broom across the skies of London; as well as Chaos at Hogwarts, where you can explore the mysterious castle. 

Explore the Dark Arts

Of course, if you’re intrigued by the Dark Arts, there’s something in store for you! Make your way to the Dark Arts section. There, you can get your hands on a slew of products inspired by the ghastly secrets of Harry Potter. Be warned though: You may encounter a gigantic Nagini slithering and whispering Parseltongue. 

Tuck into treats inspired by the Wizarding World

Curious what the assortment of confectionery from Honeydukes tastes like? Good news, there is a section dedicated to all things sweets. From Chocolate Frogs to Bertie Bott’s Every Flavor Beans, you can savour a variety of treats from the wizarding village of Hogsmeade. 

Moreover, you can quench your thirst at New York’s only Butterbeer Bar in the Harry Potter store. Gulp down the popular wizarding beverage and find out why it is well-loved. There is draft Butterbeer, Butterbeer ice cream, and bottled Butterbeer for you to enjoy at the hidey-hole.

Also read: You Can Now Stay in Harry Potter’s Childhood Home, Thanks to Airbnb

Walk away with personalised items

Aside from the exciting experiences, there are plenty of choices when it comes to buying memorabilia. Take home a plethora of items with a special touch to them at the Personalisation Area. You can add your name to a wand, a journal or a House robe as a token of your best memory yet!

With so many Harry Potter nuances at Harry Potter New York, you can transport to the Wizarding World without the help of a portkey. Who’s looking forward to paying this flagship store a visit? Don’t forget to tag all the Harry Potter fans you know to let them in on this new location!