Millennial and Gen Z Travel Trends: Where to Go Next

As the year nearly draws to a close, the wanderlust of Millennial and Gen Z travellers continues to fuel the global tourism industry. These young adventurers are seeking more and more destinations that offer unique experiences, vibrant blend of cultures, and most definitely, Instagram-worthy backdrops. To help you plan your next adventure, let’s explore the trending destinations that have captured the hearts of the youth.

Also read: From Gen X to Gen Z: How Travel Trends Differ Across Generations

Discovering the world’s next hotspots

American Express Travel has recently released its annual list of trending destinations, curated based on card member travel bookings and insights from their travel consultants. This group of destinations offer a diverse range of experiences—from bustling cityscapes to serene natural landscapes.

1. Brisbane, Australia

Brisbane, a city that has quickly ascended to the top of the list of trending destinations, offers a captivating blend of urban sophistication and natural beauty. With its vibrant arts scene, stunning riverfront, and proximity to world-class beaches, Brisbane has become a magnet for Millennial and Gen Z travellers seeking a unique and unforgettable experience.

Some of the most popular hotspots include the South Bank Parklands, a bustling cultural precinct with art galleries, restaurants, and outdoor activities; the Story Bridge, an iconic landmark offering breathtaking views of the city; and the Lone Pine Koala Sanctuary, where visitors can interact with adorable koalas and other native Australian animals. Truly, Brisbane’s plethora of attractions and welcoming atmosphere are a true testament that make it a must-visit destination for anyone looking to explore the best of the Australia.

2. Brittany, France

Brittany, a picturesque region in the northwestern part of France, offers a captivating blend of Celtic heritage, stunning coastal landscapes, and charming medieval towns. Renowned for its rugged cliffs, sandy beaches, and quaint fishing villages, this town is a paradise for anyone looking to disconnect with the digital world and connect with nature and history. Visit the historic walled city of Saint-Malo and its imposing ramparts and bustling harbor. Take a trip to the idyllic island of Belle-Île-en-Mer, known for its dramatic cliffs, sandy beaches, and art galleries, or stroll down the charming village of Carnac, famous for its prehistoric standing stones, the Alignements de Carnac.

3. Franschhoek, South Africa

Franschhoek, a picturesque town nestled in the heart of South Africa‘s winelands, offers a delightful blend of history, culture, and culinary delights. Surrounded by the rolling vineyards and majestic mountains, Franschhoek exudes a charming European vibe that any traveller couldn’t resist. Some of the most famous attractions you wouldn’t want to miss include the Franschhoek Pass, a scenic drive offering stunning panoramic views of the mountains and rugged countryside; the Franschhoek Museum, showcasing the town’s rich history and culture; and the Franschhoek Market, a vibrant weekly event that features local crafts and trinkets, artisanal products, and delicious food. With its world-class wineries, gourmet restaurants, and picturesque landscapes, Franschhoek is surely a must-visit destination, not just for Millennials and Gen Z travellers, but for anyone looking to experience a unique and sophisticated escape from the ordinary.

4. Koh Samui, Thailand

Koh Samui, a tropical island paradise in Thailand, offers a perfect blend of relaxation, adventure, retreat, and cultural immersion. Known for its pristine beaches, verdant rainforests, and vibrant nightlife, Koh Samui attracts visitors from all over the world. Have a full beach day at Chaweng Beach, the most bustling spot with a wide range of bars, restaurants, and water sports activities. For a quieter alternative, visit Lamai Beach and enjoy picturesque views of the sunset and a more laid-back vibe. Meanwhile, the Big Buddha poses a towering golden statue overlooking the island, and offers panoramic views of the countryside and a serene atmosphere. With its stunning natural beauty, friendly locals, and affordable prices, Koh Samui is an ideal destination for travellers seeking a memorable tropical getaway.

5. Macau, China

Macau, a vibrant enclave on China‘s southern coast, offers a unique blend of eastern and western cultures. Dubbed as the “Las Vegas of Asia,” Macau is renowned for its luxurious casinos and historic landmarks that are impossible to miss. Popular tourist destinations include Senado Square, a UNESCO World Heritage Site with its iconic wave-patterned pavement and colourful buildings; the Ruins of St. Paul’s, a historic Catholic church that was destroyed by a fire incident in 1835; and the Macau Tower, the world’s tallest bungee jump platform, offering breathtaking 360-degree views of the city.

6. Moab, Utah, USA

Moab, Utah, is a desert oasis nestled in the heart of the American Southwest, offering a playground for anyone seeking to conquer the great outdoors. Surrounded by dramatic red rock formations and vast wilderness, Moab is renowned for its world-class hiking, biking, climbing, and rafting opportunities. Trek through the Arches National Park, home to over 2,000 natural arches, including the iconic Delicate Arch, that make a great backdrop for your IG photos. Hike through Canyonlands National Park and Dead Horse Point State Park, and witness the breathtaking views of nature and the Colorado River unfold right before your eyes.

7. Nikko, Japan

Nikko, a UNESCO World Heritage Site nestled in the mountains of central Japan, offers a captivating blend of natural beauty, cultural heritage, and spiritual tranquillity. Surrounded by lush forests, cascading waterfalls, and sacred shrines, Nikko is a popular destination among Millennial and Gen Z nature lovers, history enthusiasts, and spiritual seekers. Take a trip to Toshogu Shrine, a magnificent mausoleum dedicated to the Tokugawa Ieyasu, the founder of the Tokugawa shogunate. Visit the Rinno-ji Temple, a sprawling Buddhist temple complex with stunning gardens and historical buildings. Go on a boat trip at Lake Chuzenji, a picturesque lake surrounded by lush mountains and scenic hiking trails.

8. Paros, Greece

Paros, a picturesque island in the Cyclades archipelago, offers a perfect blend of stunning beaches, charming villages, and vibrant nightlife. Known for its crystal-clear waters, sandy shores, and traditional architecture, Paros is a popular destination for travellers seeking a relaxing and authentic Greek experience. Popular tourist attractions include Naousa, a picturesque town with narrow cobbled streets, whitewashed houses, and a lively waterfront; Parikia, the island’s main town with ancient ruins, museums, and a bustling harbor; and Kolymbithres Beach, a unique beach featuring sculpted rock formations and turquoise waters. With its friendly locals, delicious cuisine, and idyllic atmosphere, Paros is an ideal destination for Millennials and Gen Z travellers seeking a memorable Greek island getaway.

9. São Paulo, Brazil

São Paulo, a bustling metropolis in southeastern Brazil, offers a vibrant mix of cultural diversity, historical landmarks, and modern urban amenities. As the largest city in South America, São Paulo boasts a thriving arts scene, world-class cuisine, and a dynamic nightlife. Visit the Ibirapuera Park, a sprawling urban oasis with museums, art galleries, and botanical gardens. Stroll down Paulista Avenue, a vibrant boulevard lined with towering buildings, shops, and restaurants. Get your daily supplied from Mercado Municipal, a historic market offering a wide variety of fresh produce, local delicacies, and artisanal products. Not your usual cup of tea, but that’s what travelling is for—to discover more hidden gems which you’ll most likely fall in love and will want to keep coming back to.

10. Sun Valley, USA

Sun Valley in Idaho is a picturesque mountain resort town that does not really need introduction. This quaint town offers the perfect blend of outdoor adventure, luxury, and natural beauty—perfect for Millennial and Gen Z travellers who are looking for some type of escape from the daily hustle and bustle. Nestled in the heart of Sawtooth Mountains, Sun Valley is renowned for its world-class skiing, snowboarding, and hiking trails. Popular tourist destinations include Sun Valley Resort, a premier ski resort with a variety of slopes, terrain parks, and après-ski activities; Ketchum, the charming town centre with boutique shops, art galleries, and fine dining restaurants; and the Sawtooth National Forest, offering picturesque views of hiking trails, fishing spots, and scenic drives. With its breathtaking scenery, luxurious accommodations, and friendly locals, Sun Valley is an ideal destination for those seeking a memorable mountain getaway.

Also read: A Recent Study Reveals That Travelling Makes You Feel Younger

As we look ahead to 2025, these trending destinations offer exciting opportunities for Millennial and Gen Z travellers to explore new horizons and create unforgettable memories. Whether you’re seeking adventure, culture, or relaxation, there’s something for you to enjoy. So, what are you waiting for? Pack your bags and get ready to embark on your next unforgettable journey!

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