Shopping at A Japanese Supermarket: Things to Know

When you visit a Japanese supermarket, you might be surprised by the level of detail and thoughtful design that goes into packaging. Japan has a reputation for creating products that are not only high-quality but also incredibly well-designed. One of the most fascinating aspects of shopping here is the packaging, where every element seems to serve a purpose—from easy identification to user-friendly features.

Here are some 5 unique features of Japanese supermarket packaging that you may not have known about. 

Also read: 15 Must-Know Japanese Words to Survive a Trip to Japan

1. 100% Pure Fruit Juices: Drawings Matter

In Japan, packaging isn’t just about looking good; it’s also about clarity and transparency. One interesting feature you’ll find on fruit juice packaging is the use of specific imagery to denote the juice’s purity. 

If you see realistic images of cut fruits, it indicates that the juice is 100% pure fruit juice with no added ingredients. Look out for this detail on citrus juices and other fruit-based drinks. 

On the other hand, if a drink contains 5-99% fruit juice, an image of the whole fruit is shown on the packaging. This indicates that the beverage contains a lower concentration of actual juice and is mixed with other ingredients. 

If the drink contains less than 5% of fruit juice, only a drawing of the fruit can be shown on the packaging. This simple design distinction ensures that even those unable to read Japanese can easily discern its content.

2. 100% Milk Cartons: A Hidden Indicator

Japanese milk packaging has a unique feature to help consumers quickly identify pure milk. 100% milk cartons have a small arc-shaped indent on the top. This design is not just for aesthetics—it’s a practical tool for visually impaired shoppers. The indent makes it easier for them to feel and tell apart the pure milk from other products, like flavoured milk, yoghurt, or low-fat milk. 

3. Snacks: True to Size

In Japan, snack packaging is known for being honest. Snack packages in Japan tend to depict the exact size of the contents, so you won’t be left disappointed when you open your bag. This accuracy is especially important for families with children, ensuring that each product aligns with expectations. In a world where packaging often exaggerates, Japan’s commitment to truth in packaging is a welcome surprise.

4. The Chewy Scale

One of the quirkiest elements of Japanese packaging is the “chewy scale.” If you’re buying chewy snacks like gummy candies or mochi, you might notice a small graphic on the packaging that indicates the chewiness level from a scale of 1 to 5. The higher the number, the harder it is to chew. This attention to detail helps consumers make the right choice depending on their mood or preference, and it’s a great example of how Japan puts practicality and fun into its product designs.

5. Shampoo vs. Conditioner: Easily Differentiated

Another clever packaging design trick you’ll find in Japanese supermarkets involves shampoo and conditioner bottles. Shampoo bottles are typically embossed with raised stripes or textured surfaces, while conditioner bottles are smooth to the touch. This detail makes it easy for consumers to grab the right bottle, even without reading the labels.

Also read: 28 Japanese Food and Cool Souvenirs You Must Buy from Hokkaido

Japanese supermarket packaging is a masterclass in design, combining practicality with creativity. From easy-to-identify milk cartons to honest snack sizing and thoughtful tactile features for the visually impaired, Japan’s packaging goes beyond aesthetics. It’s a reflection of the country’s commitment to making everyday shopping easier and more enjoyable for everyone. Next time you’re in Japan, take a moment to appreciate the small details that make their packaging so uniquely functional.