Xing TianGeorge Town, Penang, is known for its vibrant street art. One of its most iconic pieces beloved by travellers is the “Children on a Bicycle” mural by Lithuanian artist Ernest Zacharevic. However, Zacharevic’s famous artwork has recently become the centre of a legal dispute with AirAsia for unauthorized usage.
Also read: 32 Fun And New Things to Do in Penang in 2025
Image credits: Free Malaysia Today Website
The Legal dispute
Image credits: Sabrinakhanpoly | Wikimedia Commons
For many visitors to Penang, street art tours are a highlight of their trip. Painted in 2012, Zacharevic’s “Children on a Bicycle” mural has become an iconic symbol of George Town. Travellers from around the world flock to capture photos of the mural.
Image credits: @ernestzacharevic | Instagram
The artwork was recently spotted on an AirAsia plane livery, sparking controversy. Zacharevic claims that this is not the first time his work has been used without authorization. Zacharaevic stated that his murals had been used in AirAsia campaigns on multiple occasions—in promotional materials, in-flight magazines and email advertisements— all without his consent or proper compensation.
Despite professional attempts to resolve the matter, Zacharevic stated that the airline’s final offer failed to reflect the value of his work. Frustrated by the lack of resolution, the artist decided to pursue legal action.
Controversies over the dispute
Image credits: AirAsia Newsroom Website
Some argue that public art, being displayed openly, becomes part of the public domain. With local vendors widely commercializing Zacharevic’s famous mural, critics question why only large corporations like AirAsia are being targeted. In response, Zacharevic argues that it is AirAsia’s deliberate and large-scale usage of his work that triggered his legal response. This raises questions about balancing the accessibility of public art with the protection of artists’ rights.
Responsible Tourism
This legal battle highlights a growing awareness in the travel industry about the need to approach art and culture thoughtfully. As the focus shifts to responsible tourism, travellers are becoming increasingly conscious of honouring local cultures and the authenticity of experiences.
Also read: The Ultimate Guide to Sustainable Travel: Smart Choices for the Environment and Your Wallet
Image credits: shankar s. | Flickr
Art shapes how we experience and remember the destinations we visit. By protecting and respecting original works, travellers can enjoy authentic cultural experiences. This ensures that creators continue to share their unique perspectives with the world.
