No matter how many times I visit Seoul, there’s always something new to discover. As a city that continuously grows and thrives in terms of culture, technology, and art, Seoul remains an endlessly dynamic destination that never fails to captivate. I’ve already visited South Korea three times, yet every trip feels like a new adventure with untapped experiences just waiting to be explored.
Whether it’s your second visit, third, or even your fourth, Seoul has an abundance of hidden gems and experiences that’ll make you want to keep coming back. From exploring the latest trendy neighbourhoods and indulging in innovative food experiences, to embracing the city’s rich history and cutting-edge art scene, there’s always more to see, do, and taste. The persistence of the Hallyu wave only adds to the city’s ever-evolving charm. Its global influence on music, film, and fashion has helped keep Seoul at the forefront of cultural trends, making every visit feel fresh and exciting.
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Building on our first-timer guide to Seoul, here’s an expanded list of things you must do on your subsequent trips. Each visit opens up more of Seoul’s multifaceted charm, whether you’re diving deeper into its local culture, enjoying seasonal festivals, or seeking out brand-new attractions.
1. Explore the Murals at Iwha Mural Village
Hike up Naksan Mountain to discover a residential village that has transformed itself into a sprawling art gallery. Murals adorn the walls of homes, and art installations are scattered throughout the streets, creating a vibrant and unique atmosphere.
2. See a Panoramic View of Seoul at Naksan Park
Instead of the usual N Seoul Tower or Namsan Mountain, Naksan offers a fantastic alternative. This gorgeous park is widely regarded as one of the top nightscape attractions in the city! While it’s undeniably stunning during the day, it becomes even more magical at night. It’s a whole different level of breathtaking!
3. Watch Street Performers at Hyehwa-dong
Hyehwa-dong is one of Seoul’s vibrant university districts, buzzing with youthful energy and creativity. The moment you step out of Hyehwa subway station and into the lively streets, you’ll be greeted by a colourful array of theatre posters and artistic installations. As you wander around, you might even stumble upon street performers showcasing their talents – whether it’s magic tricks or impromptu acts – for the delight of passersby.
4. Watch a Non-Verbal Comedy and Musical Show
You’ve probably heard of the non-verbal musical Cookin’ NANTA Show. After all, it’s been performed internationally in several Asian cities. But since you’re in Seoul, why not experience it where the magic first began? There are two NANTA theatres in the city – One in Myeongdong and the other in Hongdae. Give it a shot, and I promise you won’t regret it!
5. Hike Up Bukhansan National Park
A mountain in the middle of a city? Yes, you heard that right. Seoul may be one of the most high-tech cities in Asia, but connecting with nature is just a subway ride away. Spend a day hiking up Bukhansan, and if you’re feeling adventurous, try to conquer all of its peaks!
6. Learn How to Make Kimchi
In a 2023 study published in the Journal of Ethnic Foods, it was revealed that the average annual consumption of kimchi per person in South Korea is a staggering 39.9 kilograms! To celebrate this beloved staple, there’s even a yearly Kimchi Festival held in Gwangju. Clearly, kimchi is a big deal in the country, so don’t miss the chance to learn from the experts while you’re here!
7. Try the Classic Combination of Korean Fried Chicken and Beer
In Korea, KFC stands for Korean Fried Chicken, not Kentucky Fried Chicken – and trust me, if you haven’t tried it yet, you’re missing out on some serious goodness. This twice-fried delight is perfectly crispy on the outside and irresistibly juicy on the inside. Start with the soy-flavoured chicken, then go after the spicy variety. Plus, to truly embrace the local way, pair it with a cold glass of beer for the ultimate chimaek combo!
Also Read: Korean Food Lovers Guide to Where to Eat in Seoul
8. Go to a Public Bathhouse
Spend a few hours – or even overnight – at a Korean public bathhouse, more commonly known as a jjimjilbang. What better way to end the day than by unwinding in one of these relaxing spots? If the idea of undressing in front of strangers makes you feel uncomfortable, then this might not be for you. But, hey, it could also be one of the most liberating experiences of your travels!
9. Strike Wacky Poses at the Trick Eye Museum
Seoul’s Trick Eye Museum has a lot to offer, from an Ice Museum to a Carnival Street and a Mirror Maze. However, it’s the incredible collection of 3D paintings that truly steals the show. Pose with these larger-than-life artworks and get creative with the wackiest, most fun poses you can think of!
10. Eat Twenty Side Dishes in One Sitting at Sigol Bapsang
When we talk about Korean food, we can’t forget banchan, or side dishes. At Sigol Bapsang near Itaewon Station, the side dishes are the true stars of the meal. For just ₩8,000 (S$7.47), you’ll get a hearty serving of spicy soybean stew, rice, and an impressive selection of twenty different types of side dishes! Yummazoids!
11. Go Biking at the Han River
There are plenty of things you can do along the Han River: Go on a picnic, play basketball, try windsurfing, or skateboard, just to name a few. But the best thing you can do? Go biking! You can rent a bike and take a DIY tour along the river, or join an organised tour. There are plenty of bike rentals available at Yeouido Hangang Park, making it easy to explore the scenic views at your own pace.
Also Read: Nature Detour: 7 Stunning Natural Attractions to Visit in South Korea
12. Get Addicted to Gwangjang Market’s ‘Drug Kimbap’
Before you freak out, ‘Drug Kimbap’ (or Mayak Kimbap) is only named that because it’s so addicting! For an unforgettable gastronomic experience in Seoul, Gwangjang Market is the place to be. This 119-year-old market offers every Korean street food you can imagine, but you absolutely cannot leave without trying ‘Drug Kimbap’ – It’s a must!
13. Stay Overnight at a Hanok House
Since you’ve already admired the beauty of Bukchon Hanok Village, it’s time to experience it properly. Immerse yourself in traditional Korean home life by staying overnight at a hanok house. That’s right – hanok isn’t just for viewing, it’s also for living!
14. Warm Your Insides at a Pojangmacha
Late at night, when you’re not in the mood for midnight shopping but don’t want to stay cooped up in your hotel room, look for a pojangmacha nearby. A pojangmacha is a street-side tented restaurant that serves all kinds of delicious street food. Many of them offer seating for dining, and some even serve alcoholic drinks. For something cheap, warm, and tasty, a pojangmacha can be your perfect late-night saviour.
15. Visit Museums and Dine in Cute Cafes in Buam-dong
There are many charming villages and streets in Seoul, and Buam-dong is one of the most picturesque. Here, you’ll find art galleries, cozy artisan coffee shops, and homey restaurants, just to name a few. Unlike the more tourist-heavy areas, Buam-dong remains a peaceful spot, with shops seamlessly blending into the quaint houses, giving it a relaxed, local vibe.
16. Listen to live music in the streets of Insadong
Live music is alive and thriving in Seoul. Lucky for you, you don’t need to attend concerts or enter bars to enjoy it. Simply walk along the streets of Insadong (day or night!) and you’ll be treated to incredible live performances filling the air with energy and creativity.
17. Dare to eat a King Crab at Noryangjin Fish Market
There are plenty of traditional markets in Seoul, and Noryangjin Fish Market is definitely a must-visit. Indulge in all kinds of seafood delicacies, but make sure to try the King Crab! It’s on the pricier side, but it’s not every day you get to enjoy it.
P.S. For the adventurous, you can even try eating a live octopus here!
18. Drink Makgeolli
Soju isn’t the only alcoholic drink in South Korea you should try. Makgeolli, once known as farmer’s liquor, has become so popular that these days, anyone and everyone enjoys it. Its smooth, slightly sweet taste makes it a must-try for any visitor.
19. Search for the Spiciest Food You Can Eat in Seoul
Whether you love or hate spicy food, Seoul offers some of the spiciest and most delicious dishes on earth. Go on a quest to try the hottest food you can find – Everything from jjamppong to buldak chicken (fire chicken), ddeokbokki, to spicy pig’s trotters! There’s no shortage of fiery options to challenge your taste buds. We highly recommend Shingil Dong Spicy Jjamppong for an unforgettable spicy experience.
20. Try on a Hanbok for the Day
No visit to Seoul can ever be complete without trying on a hanbok. This traditional Korean attire is more than just a costume – It’s a vibrant expression of the country’s rich cultural heritage. Whether you’re strolling through the ancient palaces like Gyeongbokgung, exploring Bukchon Hanok Village, or simply snapping photos around the city, donning a hanbok from one of the numerous hanbok rental stores nearby allows you to immerse yourself in Korea’s history and feel a deeper connection to its timeless traditions.
Also Read: 7 Super Fun Things to Do Near Seoul
And that’s it! After you’ve completed this list, just think that you’ll have more things to do the next time you go back. Keep your curiosity alive, trust that there’s always something new waiting for you, and soon you’ll find yourself packing your bags for your next trip to the bustling, ever-evolving city of Kimchiland! After all, you can always leave Seoul, but you know that your heart will always remain in the city.